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All-in-One Tier - Your Marketing
Department
   Marketing is one of the
fundamental components of business.
Unfortunately, marketing is often confused with sales or
advertising. Marketing is different. Your
marketing engine drives your advertising campaigns and
your sales force. Without a focused marketing
effort, advertising becomes shooting blindly into the
dark, and your sales force becomes a group of wandering
nomads in search of water. Our
All-in-One Service is exclusively available to
service firms. We define service firms as
companies whose primary product is time or expertise.
These firms are unique when compared to
manufacturing companies. Manufacturers create a
product, develop distribution channels, develop a
marketing plan, advertise, and hopefully sell their
product. If the target audience buys, they are
profitable, if the audience doesn't, they aren't.
Service firms sell time, information, ideas, and
insights. These intangible products are dynamic,
therefore the techniques used to market these products
must also be ever changing. This belief
in dynamic marketing has motivated us to create our
All-in-One Service, a virtual marketing department
for your service firm. The core
component of the All-in-One Service is our
Web-Centric™
Marketing Plan highlighted in our basic package.
If you are not familiar with our Planning Service, we encourage
you to jump backward.
Understanding the concept of Web-Centric™
Marketing is important. In addition to the marketing plan and
website creation of our basic service, the All-in-One
Service adds the benefit of ongoing implementation and
in-depth insight. Below are the additional
services offered in this service level.
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Service Product Development and
Packaging
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Information Product Development and
Packaging
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Direct Mail Marketing Planning and
Implementation
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Ad Agency or PR Firm Integration
Planning
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Business Class Web Hosting Pack
The All-in-One plan establishes a
monthly marketing schedule and budget as part of your
Web-Centric Marketing Plan. We help you every
month develop marketing materials that are highly
effective, very timely and on budget.
|
 We
can learn a lot about service product packaging
from our local hair stylist or barber.
A typical stylist can
perform a haircut in 20 minutes, 3 per hour, and
charge $12. (Total hourly rate, $36)
An exceptional stylist can
cut your hair in less than 15 minutes on
average, 4 per hour. And because of their
scale, they can charge $15 per cut. This
stylist earns $60 per hour.
If stylists offered their
service on an hourly basis, not only would they
earn less, they'd have to compete on price with
the lesser skilled competition. |
Service Product Development and Packaging
Service products are time-based products. The
classic example is an attorney. While an attorney
does sell expertise, ultimately the product is billable
hours. An attorney's maximum capacity is limited
to the number of hours he or she can work. Service products are far too often focused on dollars
per hour. This method of pricing is destructive,
particularly for those who are experts at their jobs.
We help you develop a "look and feel" to your
service products by examining several
characteristics.
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What outcomes is your potential
customer seeking?
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What is your maximum capacity
for delivering service?
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What are your revenue targets?
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What price points will this
market bear?
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Will it be necessary to create a
new market, or simply tap into an existing
market?
After answering these questions, and
establishing an appropriate price point, we will
create a packaging plan, which includes techniques
to educate your market about your service.
Information Product Development and Packaging
Information can be packaged more
easily than service, but not as easily as
traditional manufactured products. We will
help you determine the best delivery system for your
information. These may include:
We guide you step-by-step through
the process of developing information products from
your existing body of knowledge. Furthermore,
we will set up processes for marketing these
products, and in some cases, order fulfillment.
Direct Mail Marketing Planning and Implementation
For most service firms, direct mail
marketing is a tremendously effective method of
communication. We frequently recommend contacting
your target market between four and twelve times
annually. As part of your All-in-One Service,
we will work with your design firm or printer to
create direct marketing pieces that seamlessly
connect to your website.
We will help you acquire quality
mailing lists, create attractive and effective color
printed pieces, and develop web pages specifically
to answer the customers' call-to-action.
Ad Agency or PR Firm Integration Planning
Direct mail and web marketing are
all that's needed for some firms, but others need a
dynamic mix of media to deliver their message.
Whether you want to pursue traditional advertising
or advanced public relations techniques, we will
work with your ad agency or PR firm to create
messages that work.
Additionally, we will make sure that
your advertising and public relations directs
potential customers to your website, then we make
certain your website exceeds your customer's
expectations for sales and service.
Business Class Web Hosting Pack
When your website is updated
frequently, it gives you much more flexibility.
Our All-in-One package includes robust business
class web hosting with all the selling tools you'll
need.
You'll receive all the benefits of
the Website Starter Pack plus these added features:
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Search Engine
Optimization (Google)
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Online Shopping Cart
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Electronic Product Order Fulfillment
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Bi-Weekly Website Updates
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Web-based Multimedia
Presentations
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Bi-Weekly Newsletter Editing
You will receive all these features
at far less than the monthly cost of hiring a single
full-time marketing person. Call 1-888-528-9333
today to receive our Free discussion document and
monthly rate quote.
Getting started with Tweed Net Marketing
Pick up the phone and call us at 1-888-528-9333
or send an email to
experts@tweednet.com and ask for a free
discussion document.
Does your company need more than a virtual marketing
department? May we suggest contracting an
entire highly trained sales team. Best
of all, it's pay-for-performance. Our
system allows you to reel in the revenue on your
proprietary knowledge with little or no sales effort
or expertise. Only a few companies will
qualify for our Platinum
Package. Are you qualified?
Continue with the Tour of our Website>>>
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