Planning Tier - A Marketing Plan

Our Planning Service incorporates the Targeted Web-Centric™ Marketing Plan, our cornerstone consulting project.  You may elect to have our team create your website, or work with your web designer.

This level of service is ideal for companies who already have some level of marketing expertise.  We will help your existing marketing department refocus their marketing efforts to include a substantial web presence.  We will then educate your support staff on the most powerful techniques to use your website to close more sales.

Our Planning Service has three potential components:

Web-Centric™ Marketing Plan

Our Web-Centric Marketing Plan is designed to revitalize your current marketing efforts in three ways:

• Creates a rare opportunity for combining sales and customer service.

• Increases frequency of customer contact, while simultaneously reducing costs, streamlining your existing marketing efforts.

• Adds another element to your marketing mix in a medium your customers will demand now and into the future.

Our Web-Centric Marketing Plans are custom created for a single target audience.  Experience has shown that customers want websites focused on their exact needs.

We realize that web based marketing, except for rare circumstances, doesn't work in a vacuum.  We will incorporate traditional marketing methods into the plan, with the website acting as a focal point.  We also incorporate these other sales, marketing, and public relations techniques into your plan.

• Direct mail marketing

• Space advertising

• Relationship selling

• Key Account marketing

• Broadcast media

• Outdoor advertising

• Affiliate relationships

• Media relations

Within 30 days from our first telephone interview, you should have a ready-to-implement plan of attack for your target audience.

Web Design

Inspiration without perspiration is frustration!  Included in the cost of every marketing plan is our web design expertise.  That expertise can be delivered one of three ways.

• First, we can work with your existing web designer to implement the changes necessary for improved sales and customer service.

• Second, we can create a website shell and train your staff to edit and update the content.

• Or, finally, we can simply create your website for you using our professional design team.

Our experience has led us to believe there are two types of web design experts, the artists and the nerds.  The artists tend to design aesthetically stunning websites, with little functionality and virtually no flexibility.  While attractive, we find them generally useless for today's service firms.  Nerds on the other hand create incredibly functional and powerful websites.  Unfortunately they often aren't user friendly or pleasing to the eye.

That's why we've assembled a small team of experts, each with their own artistic or, well, nerdy talents.  We believe in a seamless blend of artistry and efficiency, power and elegance, functionality and intuitive ease of use.

The end result is an attractive website, that is highly functional and intuitive, and most importantly, completely focused on the needs of your target market.

Website Starter Pack

Often our clients come to us with absolutely no idea where to begin.  For these clients we include, at no additional charge, our Website Starter Pack.

Every quality website contains five essential components:

• A domain name (i.e. www.tweednet.com)

• A web host (the computer connected to the Internet that stores and displays your website)

• Email servers (you@yourdomain.com)

• A newsletter

• Website Statistics

We make this setup process as painless as possible.  We will help you select an appropriate web hosting company.  We will create new email addresses and teach you to access your account.  We establish an account for you with a reputable newsletter service, and educate you on use of this powerful technique.  We show you how to access your website statistics, and tell you how to evaluate your performance.

One component of website setup that is frequently overlooked is the domain name itself.  We believe this crucial decision can dramatically impact the success of your efforts to create web presence.  Two schools of thought prevail.  First, creating a memorable brand is a powerful technique. (i.e. www.google.com)  The other technique is to use the name to clearly identify the type of website and audience. (i.e. www.babycenter.com)   

We've developed a process to help identify quality domain names and their availability.  We will then guide you through the process of registering the domain name or acquiring the domain name if another party has already registered it.

Getting started with Tweed Net Marketing

Pick up the phone and call us at 1-888-528-9333 or send an email to experts@tweednet.com and ask for a free discussion document.

If your company needs more than just a re-focused marketing plan, perhaps the ongoing support and in-depth insight incorporated into our All-in-One Service is more appropriate.